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Thoughts & Views

Howard Yu, Lego Professor of Management and Innovation at IMD Business School in Switzerland, discusses how the industrial cluster in the Swiss city of Basel is a unique example of enduring competitive advantage. He explains how early dye makers were able to continually jump to new capabilities and thrive for generations. He says the story of those companies offers a counter-narrative to the pessimistic view that unless your company is Google or Apple, you can’t stay ahead of the competition for long.

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The annual Nation Builder In Good Company Conference is a highlight on the social investment calendar and will take place on 21 August in Pretoria.

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Even today, many marketers and organisations are not sure how to measure the effectiveness and Return on Investment (ROI) of their investment into social media engagement.

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