Shift happens – Did you know how fast? This version of the Did you know? series includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist - really worthwhile watching - will blow your mind and give you a new perspective on communication.
Should communicators and marketers care about the difference between integrated marketing communication and integrated communication?
- Dr Ilse Niemann-Struweg, Acting Head of School, School of Business and Economics, Monash South Africa
The answer on both these questions is an indubitable yes!
It is imperative to note that the focus in academic literature and industry is in recent times largely on integrated communication (IC) and not integrated marketing communication (IMC), which was the preferred term before the late 1990s. Integrated marketing communication is defined as the strategic coordination of all messages (internally and externally) to create dialogue between the customer and the organisation, which will attitudinally and behaviourally move the customer towards brand loyalty.
2010 IS A BIG YEAR - BUILDING ON ALL THE GOOD THINGS SO
The Stone team wishes you all a prosperous 2010! In spite of the recession and tough economic situation, we are thankful to report that Stone had a successful and exciting 2009. Last year was filled with lots of positive energies, new business wins, and not forgetting being blessed with business success.
We are happy to report that Stone has outgrown its founding premises and we have moved to our new home, allowing us more convenient access for clients and most importantly adding more value with more consultants over years to come.
JOHANNESBURG - Strategy and communication consulting firm Stone has been appointed by the owners of the Rand Show as strategy and communication partners to favourite family event. Work has already family-directed consumer showcase.
